P A U L R A N D
Even after his death in 1996, Paul Rand remains one of the most famous graphic designers in the world. Born Peretz Rosenbaum on August 15th, 1914, he’s most renowned for his corporate logos. Rand was educated at the Pratt Institute (1929–1932), and the Art Students League (1933–1934). He was one of the originators of the Swiss Style of graphic design. From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the logos for IBM, UPS and ABC. Rand died of cancer on November 26th,1996, and is buried in Beth El Cemetery In Norwalk, CT.
Perhaps more than any other single designer, Paul Rand was responsible for defining visual culture in America in the decades following World War II. He radically transformed advertising, blowing away the dust of the Depression era and pioneering a new, modern approach to selling products. He helped convince some of nation’s biggest corporations that good design was good business, crafting indelible logos for the likes of ABC, UPS, and IBM.
Across the industry, Rand helped initiate a crucial shift in creative power from copywriters to art directors. He laid the groundwork for the so-called Creative Revolution the industry enjoyed in the 1960s. As one of his contemAcross the industry, Rand helped initiate a crucial shift in creative power from copywriters to art directors. He laid the groundwork for the so-called Creative Revolution the industry enjoyed in the 1960s. As one of his contemporaries later put it, Rand “brought ideas and intelligence to advertising where before him there was no semblance of thought.”
Created by: Ashley Heins